What we do
Help people live clean and pure lives
What we want to become
We envision a world where our homes and workplaces are safe havens, free of germs and contaminants, allowing us all to live our most clean, pure, healthy and free lives and we belive we can be a conduit by providing access to all.
Our visual style should use photography to bring stories to life and add emotion and personality to the things we have to say.
The style of photography should leverage indoor mages of people that feel genuine, and of the moment. The environment should simulate a relateable interior; open, mainly white, and full of natural light to convey pure, clean and comfortable.
Ideally, photos will display people within small groups interacting with each other or performing a task that relates to a value proposition or a specific market segment. Words that sum up the style are: healthy, positive, enthusiastic, vibrant, warm, friendly and open.
Hints of background colors from the brand palette or visual elements can be used from time to time, to help provide a more ownable style.